In an age dominated by fast fashion and synthetic fabrics, a quiet shift is underway in India’s clothing landscape. In Vaishali, Ghaziabad, a young entrepreneur named Varshit is attempting something many consider difficult: making Khadi relevant again for a new generation of consumers.
Khadi has long been associated with India’s freedom movement and rural livelihoods. Over time, however, it began to fade from everyday wardrobes, often seen as outdated or ceremonial. Varshit’s effort challenges this perception by positioning Khadi as a practical, sustainable choice for modern living.
With the opening of his Khadi Bhandar outlet in Sector-9, Judge Colony, he is not just running a store. He is rebuilding trust in a fabric that once symbolised self-reliance.
Choosing Heritage Over Trends
Unlike many young entrepreneurs drawn to technology startups or digital platforms, Varshit chose a business rooted in India’s traditional crafts. His decision reflects a belief that sustainability, not speed, will define the future of fashion.
Located opposite Apex Market, the Vaishali outlet connects rural artisans with urban buyers across the Delhi-NCR region. The goal is to bring hand-spun, hand-woven products closer to everyday consumers without compromising on quality or comfort.
Varshit believes that Khadi should not be limited to special occasions. Instead, it should be part of daily life—especially at a time when people are becoming more conscious of what they wear and where it comes from.
A Broader Range Than Expected
One of the reasons Khadi lost ground in the past was its limited variety. Varshit has worked to change that. His store offers more than just traditional white kurtas.
The clothing section includes kurtas, pajamas, dhotis, and jackets designed for year-round comfort. Khadi’s natural ability to regulate temperature makes it suitable for both summer and winter, a quality often overlooked in mass-produced clothing.
Beyond apparel, the store stocks a wide range of household essentials. Towels, blankets, quilts, and mattresses cater to customers looking for durable, natural products for daily use.
The outlet also reflects the “village industries” tradition through wellness and personal care items such as herbal shampoos, handmade soaps, mehendi, and organic honey. Traditional products like vinegar and murabba sit alongside aromatic dhoop and agarbatti, reinforcing a lifestyle built around natural consumption.
Making Khadi Accessible
Accessibility remains central to Varshit’s approach. By operating outlets in both Vaishali (Ghaziabad) and Sherpur Chowk in Delhi, he has expanded his reach to different neighbourhoods and income groups.
Equally important is his focus on direct customer interaction. Instead of relying only on footfall, Varshit encourages personal engagement, ensuring customers understand the products and their origins. This approach helps build long-term trust—something often missing in modern retail.
Why Khadi Matters Today
Khadi’s relevance today goes beyond fashion. It addresses three major concerns facing consumers: sustainability, ethics, and health.
Every Khadi product supports rural artisans who depend on hand-spinning and weaving for their livelihoods. The fabric requires no electricity in its production and uses significantly less water than industrial textiles, making it one of the most environmentally responsible fabrics available.
For consumers, Khadi’s chemical-free nature makes it breathable and skin-friendly, particularly suited to India’s climate.
A Small Store, a Larger Message
Varshit’s Khadi Bhandar may be a modest business, but its message is loud and clear. As India rethinks its relationship with fast fashion, there is growing space for enterprises that combine tradition with modern needs.
By giving Khadi a contemporary identity, Varshit is showing that sustainability does not have to come at the cost of comfort or style. In doing so, he is helping an old fabric find a new future.
Store Information
Readers interested in sustainable clothing and natural lifestyle products can visit the following locations:
Vaishali Outlet
Sector-9/2/10A, Judge Colony
Opposite Apex Market
Vaishali, Ghaziabad
Contact
+91 7836834135 (Varshit)
