Not too long ago, stepping out in pyjamas would have raised eyebrows, invited judgment, and possibly earned you a polite escort back indoors. Pyjamas belonged to the bedroom, the couch, or lazy Sundays—never to dinner parties, meetings, or fashion headlines.
Yet as 2026 approaches, fashion has quietly flipped the rulebook. Comfort is no longer a compromise, and getting dressed no longer means dressing up. The once-humble pyjama has slipped out from under the duvet and into the spotlight, emerging as the most surprising—and strangely powerful—style statement of the decade.
What we’re witnessing isn’t laziness dressed as fashion. It’s a shift in attitude.
The move from bedstead to boardroom didn’t happen overnight, nor is it just a leftover habit from work-from-home culture. This is a deliberate fashion rebellion, and luxury houses are leading it with confidence. Dolce & Gabbana’s Spring/Summer 2025 collection made it official when silk and cotton pyjama sets swept down the runway, styled with confidence rather than irony.
Vertical stripes met crystal-embellished collars. Relaxed silhouettes were paired with dramatic blanket coats that looked less like sleepwear and more like quiet wealth wrapped in ease. These weren’t clothes asking for approval. They were clothes making a point.
Prada, Marc Jacobs, and Fendi quickly followed, embracing the pyjama shape as a new luxury canvas. By blurring the line between what’s private and what’s public, designers tapped into a deeper desire—looking polished without pretending effort doesn’t matter. It’s fashion that whispers instead of shouts, and that’s exactly why it works.
The runway might have started the conversation, but celebrities turned it into a movement.
Scroll through social media and the message is unmistakable. This season belonged to pyjama glamour. Jennifer Lopez swapped her usual red-carpet drama for festive striped lounge sets. Paris Hilton made plaid feel playful and polished at the same time.
In India, the trend took on a lighter, more personal charm. Alia Bhatt’s heart-printed black lounge set proved that softness and style can coexist. Tamannaah Bhatia embraced relaxed silhouettes without losing elegance. Khushi Kapoor’s birthday gingham pyjamas quietly told Gen Z what they already suspected—the party dress is optional now.
The appeal isn’t just visual. It’s emotional. Pyjamas feel familiar, safe, and personal, and wearing them outside feels like reclaiming comfort in a world that rarely slows down.
Of course, pulling off pyjamas in public isn’t about rolling out of bed and hoping for the best. The magic lies in balance. Luxe fabrics like satin, silk, or crisp cotton instantly elevate the look. Accessories do the heavy lifting—a bold earring, a structured bag, or even a playful headband can transform the outfit entirely.
Some of the most stylish looks come from contrast. Pairing relaxed pyjama pants with a tailored blazer or a soft cashmere sweater creates tension between ease and structure. Even footwear plays its part. Swap slippers for sandals, mules, or loafers, and suddenly the look feels intentional.
At its core, pyjama couture isn’t really about clothes. It’s about permission.
Permission to be comfortable without apology. Permission to blur the line between private and public life. Permission to show up as you are, without dressing for approval.
In a world obsessed with productivity, performance, and polish, choosing comfort is quietly radical. Whether it’s a meeting, a dinner, or a late-night gathering, the message fashion is sending into 2026 is refreshingly simple.
The most stylish thing you can wear right now isn’t stiffness or spectacle.
It’s ease—and pyjamas are just the beginning.
