When Gold Lost Its Glitter: The Rise of India’s New Investment Instinct

When Gold Lost Its Glitter: The Rise of India’s New Investment Instinct

In the silent arithmetic of wealth, gold has always spoken loudly in India. It has been more than a metal; a tradition, a totem, and for many, a timeless trust. But in the churn of global stability and market sentiment, even time-tested habits begin to yield. This summer, Indian investors appear to be parting ways, if not permanently, then pointedly, with their old flame.

With a 25 percent rise in gold prices in the first four months of 2025, the metal seemed, at first glance, to be entering another gilded age. But the story has pivoted, and its tone has sobered. In what experts are calling a “measured retreat,” prices have remained volatile in recent weeks. Investors are no longer hoarding; they are watching. And the metal that once comforted them during every fiscal cough is now being exchanged, literally and metaphorically, for equity.

Aporva Sheth, Head of Market Perspectives at Samco Securities, put it candidly: “The geopolitical risk premium in gold is melting. As the trade narrative between the US and China matures, investors are choosing growth over guarantee.”

The implications are not minor. The United States' recent decision to roll back punitive tariffs on Chinese goods, cutting duties from 145 percent to 30 percent for a 90-day window, has introduced a tectonic calm in global trade. That calm, in turn, is thawing the fear that drove gold to cross 3,000 dollars per ounce globally. Indian gold ETFs, which hit a one-year high last month, have flattened out. What seemed like a never-ending ascent now feels like a hilltop pause.

Raghav Chhaniwala of Kotak Securities forecasts a 7 to 8 percent correction in prices in the short term. He points not only to easing global tensions but to a domestic phenomenon too — a change in investor temperament. “People are hungry for yield. Gold has offered them protection, not participation. And today, they want to participate,” he observes.

This is not just a market trend; it is a psychological inflection. The Indian investor, once ruled by bullion, is beginning to warm up to balance sheets. Equities, with their noise, volatility, and stories of new-age disruption, now offer a seductive promise — not of preservation, but of prosperity.

Jay Kothari of DSP Mutual Fund, in a recent market briefing, noted that the smart way to bet on gold is through equity exposure to gold-related businesses. It is a telling reflection of how even gold’s story is being told in the language of the stock market.

To see gold merely as a commodity is to miss its emotional grammar. It has been the dowry, the safety net, the whispered investment of generations. Its shine is stitched into the culture, not merely portfolios. But markets are cruel historians. They record sentiment but reward sense. And today, that sense is pointing away from vaults and into venture.

India’s equity indices, already buoyant, are becoming the new theatre for investment ambition. Tech, infra, renewable energy — sectors that speak the language of tomorrow — are beginning to outshine the inert metal of yesterday. The pivot, while not dramatic in its drama, is unmistakable in its direction.

Gold has not fallen. It has simply been left behind, momentarily, perhaps cyclically, by a country looking to run, not rest.

And therein lies the real story: not of gold’s decline, but of India’s ascent, from a nation of wealth preservation to one of wealth creation.

  

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